The Calgary Woman's Show Provides You With the Largest Concentration of Women in One Place at One Time in Canada

Women are the most influential buyers in the Canadian economy.

*Canadian women:

  • are responsible for 85% of all buying decisions (*Statistics Canada).
  • purchase more than 65% of all vehicles.
  • are responsible for most home-related purchases.
  • select most of the credit cards for their families.
  • Run 1/3 of all businesses.

Today…companies owned by female entrepreneurs are responsible for the fastest-growing employment sector in Canada (*Calgary Herald).

 

  


Statistics

Type of Employment
Household Income
Self-employed
15%
Under 20,000
8%
Management
9%
20,000 to 30,000
10%
Administration
20%
30,000 to 40,000
12%
Sales
11%
40,000 to 50,000
12%
Professional
28%
50,000 to 60,000
7%
Services
12%
60,000 to 70,000
15%
Trades
2%
70,000 to 80,000
8%
Other
3%
80,000+
28%
 
Age
Employment
School Age
2%
Student
7%
18 to 25
17%
Homemaker
13%
26 to 35
22%
Part-time Employment
17%
36 to 45
26%
Full-time Employment
61%
46 to 55
23%
Retired
2%
56 to 65
8%
65+
2%
Quadrant of City
Southwest
32%
Education
Southeast
20%
High School
25%
Northwest
29%
College/Vocational
43%
Northeast
19%
University
29%
Other
3%
Marital Status
Single
28%
Homeowner
Married
60%
Yes
66%
Other
12%
No
34%